We’re proud to have won Best Use of Data Visualisation at the #CommuniqueAwards for our collaboration with Pfizer and HCG on the Hair Growth Visualiser. Designed to bridge the gap between clinical data and patient experience in Alopecia Areata, this immersive tool transformed abstract numbers into meaningful insight—empowering HCPs to communicate treatment outcomes with empathy and clarity.

Something is shifting in the way we learn at work—not through flashy tools or faster content, but through a deeper, more human rethinking of what learning truly means. For too long, corporate training has been about compliance over curiosity, delivery over discovery. But that model is fading.

In its place, a new kind of learning is emerging—one that’s immersive, adaptive, emotionally engaging, and built around real people with diverse minds. Powered by AI and grounded in experience design, this approach doesn't just teach—it transforms. From AI-powered roleplay to VR-based rehearsal, learning is no longer a passive transfer of knowledge. It’s an active, lived experience.

At Cassette, we believe learning should feel like life—messy, emotional, responsive—and when it does, it sticks. Because when people feel something, they remember it. And when they remember it, they lead with it.

Most training is forgettable—passive, context-free, and quickly forgotten. This article explores how immersive learning transforms training by putting learners inside realistic, emotionally charged scenarios where they act, fail, and learn. The result? Faster skill uptake, better judgement, and learning that actually sticks.

What if your best teacher wasn’t a person, but a voice—an AI that listens, challenges, and helps you practise in real time? At Cassette, we’re building AI voice coaches that don’t just simulate conversations, they teach back—giving personalised feedback and adapting to your responses. Whether it’s preparing for a tough performance review or refining a sales pitch, these immersive, emotionally intelligent dialogues turn training into rehearsal, not just theory. It’s not about replacing human coaches, but scaling transformational learning that builds confidence, sharpens skills, and sticks.

Most corporate training fails because it ignores how people actually learn—through emotion, context, and action, not passive content. At Cassette, we design learning experiences that feel real and relevant, using immersive scenarios, AI roleplay, and emotionally-resonant conversations to drive true engagement. Our Cassette Engagement Model—built on Attention, Retention, and Achievement—transforms training from a box-ticking exercise into something people care about and act on. When learning feels like living, it sticks—and it shows.

Cassette is described as a company that leverages advanced technologies—including AI, web, mobile, and XR—to simplify complex healthcare and life sciences topics, enhancing communication and training for healthcare professionals, employees, and patients.

Don't let the fear of the unknown hold you back. Embrace your curiosity and explore how AI and immersive technology can help you achieve more, quicker, and for less. Contact Cassette today to learn more about our “Explore” Service and take the first step towards innovation.

Is the metaverse over? We spoke with Eve Thomas of Medical Device Network to discuss this as well as our work with Pfizer in creating the Virtual Lab.

A thoughtful, deliberate approach is essential to maintain ethical standards while fostering innovation.

"The dominance of Ai in EdTech is not expected to slow down in 2025"

Best Healthcare Company - Small category in the Growing Business Award

BIMA Awards: Health and Wellbeing - Silver and Bronze for Agency of the Year

CEO, Ben Taylor, joined a panel of experts discussing "AI Beyond Drug Discovery", sharing insights on the transformative potential of AI in the pharmaceutical industry.

Our CEO, Ben, was recently interviewed by Unite.AI , to explore our journey and the mission that drives us all at Cassette.

Our Chief Strategy Officer, Michael Wyrley-Birch, had the following four takeouts from the Gartner Digital Workplace Summit in London.

"The hospital says that the VR training has saved it time and money because nurses can learn more flexibly, in shorter periods of time, without having to take days off work for training."

Worklife's reporter Cloey Callahan's article explores How side hustles are creating happier, more creative employees.

Our CEO, Ben Taylor, was featured in the latest edition of PCR magazine and he spoke about how education tools are evolving.

CEO Monthly magazine have named Cassette's CEO Ben Taylor most influential CEO 2024 in UK Immersive Technology.

These are the insights on AI from the Microsoft 365 Community Conference in Orlando.

In the past few years, wearable technology has increased massively in popularity, spearheaded by popular gadgets like the Apple Watch.

The Advancement of AI and Mixed Reality Technologies for Continued Training and Development in the Healthcare Industry.

Our work with Pfizer and Synergy Medical Communications was recognised at the #PMEA Awards for Excellence in Innovation!

Microsoft Mesh is a Mixed Reality platform that allows users to explore 3D environments and collaborate through shared immersive experiences.

Cassette is thrilled to announce its partnership with Anthropy.

Pfizer chooses Cassette's Virtual View Platform to create virtual lab tours

Internal communications platform for all Takeda employees globally.

Cassette collaborate with Dorset County Hospital Trust and Orthopaedic consultant Tim Crook, to develop post-operative hand therapy treatments via virtual reality

Supported by an Epic MegaGrant Cassette has developed a plugin that integrates the e-learning industry standard xAPI into Unreal Engine projects.

Immersive technology studio, Cassette, has created a virtual unboxing experience for Google for the release of the new Acer Chromebook Spin 513.

A collaboration between Cassette and Synergy win the Communique award for Innovation in Scientific Communications.

Head of Cassette Ben Taylor discusses the impact and opportunity that immersive technologies present within healthcare training and education.