Cassette, created a virtual unboxing experience for the release of Google’s Acer Chromebook 513, part of a wider campaign aimed at educating the customer on their new device in a more interactive and memorable way.

Accessed by scanning a QR code on the packaging, customers are taken to an immersive web experience created by modelling a customised Google apartment.

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The experience is made up of static panoramic images with interactive hotspots. These hotspots trigger animations or interactive demos which guides the user through useful features and functions of their new device​. Users can choose from up to six languages: English, French, German, Italian, Spanish, and Dutch.